Breezy · Founding Growth Marketer · 90-day plan

From 5 to 50 qualified demos a month.
In 90 days.

Turn on the warm assets we already have to hit the number now, while we build a paid engine that keeps it going after peak season.

10× inbound demos ≈ $9.4k new MRR / month at target Lean, media-only budget AI-built workflows

João Primo · Growth plan for Shaun, Giuliana & team

Qualified demos / month, how we get there

Warm assets (list + partners), the burst Paid, the engine

Where we are

Today, inbound is basically zero.
That's the opportunity.

100% outbound today

One rep dials all day; referrals do the rest. About 5 demos a month. Nobody has built the inbound side yet, so there's nothing to fix, only to build.

Invisible in search DataForSEO, pulled for this plan: zero paid keywords for getbreezyapp.com and only 27 organic keywords (~110 visits/mo). The category itself is crowded with horizontals (RingCentral, Nextiva, Zoom, Jobber), just not with a home-services specialist.DataForSEO domain overview + SERP, Jul 2026

No Google Ads running. Roughly 110 organic visits a month. The whole search channel is wide open, no ground to defend, just ground to take.

Two peaks, not one

Contractors feel the pain now, in summer. People shop for the fix in the fall. Our 90 days (Jul to Oct) cover both: warm now, paid into the fall search peak.

How I'll operate: I don't scale a channel until it pays and repeats. Discover the real numbers, prove them, then scale. No internal data yet, so every figure here is a stated assumption to validate with your team. I show the math so we can swap in your real numbers live.

The math · our north star

The north star is booked calls. Here's the ramp, and what each one is worth.

5

Today

→

~20

Day 30

→

~36

Day 60

→

50+

Day 90

At least 50 a month, and built to go higher. The target is a minimum of 50, and we can generate more depending on the funnel metrics we uncover and the media budget available to scale the channels that work.

What a month at 50 booked calls is worth

50booked calls 37held 75% show No-show benchmark is ~30% unmanaged, dropping to 10-20% with reminders and a pre-call sequence. I use 25% (75% show) as a safe middle; the "call and hear the AI" step doubles as pre-engagement.Sources: highticketaisystems, J. Donovan 19customers ~50% close* ≈ $9.4knew MRR / month

*The ~50% close is what I recall from the call with Shaun, so I'd confirm it. Even at the 39% market benchmark the economics still hold. Booked calls drive everything; revenue is just the proof it matters.

The 3 bets, each as a funnel

Two warm bursts to hit the number now. One engine to keep it.

BurstBet 1 · Wake up the 40k listTarget ~8 → 13 demos/mo

40k list Email re-engage + Meta retarget Lead scoring Demo booked

Two ways to convert (self-book + rep outreach on high-scoring leads) Beyond waiting for self-booking on the page, the rep does active outreach on the highest lead-scoring contacts who engaged but didn't book. Two paths to the same booked call, so the list number never depends on people booking themselves.Score fed by opens, clicks, site visits, ROI-calc use and masterclass views (HubSpot), so the number is de-risked.

WhenWeeks 1 to 6, then light nurture Media~$1-2k/mo retargeting Usesyour list, ROI calculator, live voice demo

BurstBet 2 · Borrow the partners' stageTarget ~4 → 12 demos/mo

Partner audience Podcast episode + newsletter + repurposed masterclass Co-branded ROI calculator / page Demo booked

When3 waves: weeks 2-3, 6-7, 10-11 Media~$0, co-marketing Usespartnerships Service Business Mastery podcast, Contracting Edge, and Blue Collar Success Group. All bring podcast audiences, newsletters, and co-marketing flexibility.From the brief + the ROI calculator / product page, co-branded for the partner (message match)

EngineBet 3 · Build the paid engineTarget ~3 → 21 demos/mo

Search + Meta Conversion page, split by trade Form or calendar Demo booked

WhenDay 1 onward, scales with proof Mediabulk of budget, ramps Usesthe Phase-1 landing page + demand data Real US search demand (DataForSEO): "ai receptionist" is 5,400/mo; the AI-category pool is ~11-13k/mo at a cheap $30-45 CPC. Vertical terms (HVAC / plumber answering service) are low-volume but pristine. Breezy runs zero ads today, so it is all greenfield.02-research/keyword-research.md

Referral and organic already add about 5 a month on top. All three bets run on assets you already own; my other ideas are additive, a roadmap for after the 90 days.

30 · 60 · 90 · the number, built up

Warm-led early. Paid-durable by day 90.

~20

5

8

4

3

Days 1-30 · Discover

find the real numbers

~36

5

13

8

10

Days 31-60 · Prove

tune CAC before scaling

50+

5

12

21

Days 61-90 · Scale

paid carries it into fall peak

Referral / organic List (Bet 1) Partners (Bet 2) Paid (Bet 3)

Day 0306090

Bet 1 · List

re-engage burst

nurture

Bet 2 · Partners

wave 1

wave 2

wave 3

Bet 3 · Paid

test › tune › scale

How I'll know it's working

One number runs the budget: cost per booked demo, by channel.

Track the full funnel by channel: lead → booked → held → proposal → won (web tracking + CRM loop).
Shift budget to whichever channel has the lowest cost per qualified booked demo, and kill what doesn't pay.
Segment every campaign by trade (HVAC, plumbing, and so on): a built-in message-match test.
An AI-built stack that gets smarter over time, not campaigns rebuilt from scratch Claude for creative and copy by trade; HubSpot + Zapier / n8n for lead scoring and routing; dynamic pages by trade; automated reporting; AEO content for AI Overviews. Full detail in the appendix.Answers the JD's "AI-powered systems".

The paid cost funnel

~$100-150

cost / lead A raw lead (form fill), the shallow top of the funnel. B2B Google Ads CPL benchmark is ~$70-120.Sources: Starr Conspiracy, Flyweel

→

~$875-1,670

cost / booked call $35 CPC ÷ 3% page conversion ÷ 70% qualified ≈ $1,670 early, ~$875 once fully tuned (the month-3 forecast uses ~$950 while the account is still learning). CPC is real US data; conversion is benchmark.DataForSEO + daydream / Kuehnle

→

~$2.3-4.5k

cost / sale (CAC) Cost per booked call ÷ (75% show × ~50% close = 0.375) = ~$2,330 tuned to ~$4,450 early. That feeds the LTV/CAC gate on the right.

One caveat, on purpose: a brand-new ad account needs a 2-4 week learning phase, so month 1 paid is a controlled test, not a place to cut fast.

The gate: paid scales only when it pays back

Customer lifetime	LTV	Paid, early	Paid, tuned
12 mo (very conservative)	$6k	1.4×	2.6×
18 mo	$9k	2.0×	3.9×
24 mo (realistic)	$12k	2.7×	5.1×
30 mo	$15k	3.4×	6.4×

LTV = $500/mo (captured during the process) × lifetime, then ÷ CAC. 3× is the healthy line. Early = paid before optimization; tuned = after we improve targeting, page and message-match. Tight at 12 months, but at the real 20-30 month range it clears 3×. Warm demos cost about $0.

Budget & focus

Lean media spend now. Everything else waits, on purpose.

Media budget, ramps with proof

~20 booked ~20 booked calls. Split: referral 5, list 8, partners 4, paid 3. Upstream that is roughly 150-200 engaged leads across channels (directional).

$5-8k

Month 1

~36 booked ~36 booked calls. Split: referral 5, list 13, partners 8, paid 10. Roughly 300-400 leads upstream (directional).

$12k

Month 2

50+ booked 50+ booked calls. Split: referral 5, list 12, partners 12, paid 21. Roughly 450-600 leads upstream (directional).

$20k

Month 3

≈ $35-40k media over 90 days, and it buys the booked-call ramp above (hover for the split). Media only. We run the first 90 days on the tools you already have (Mailchimp, HubSpot, Calendly) and add tooling when the volume earns it.

Where the media goes, by bet

Bet 3 · Paid engine~85%
Bet 1 · List retargeting~10%
Bet 2 · Partners (co-marketing)~5%

The warm bets carry the early number at almost no media cost. Most of the spend goes to the one channel built to scale: paid.

After day 90Deliberately parked, not dropped

VSL sales funnel needs production
Brand ambassadors program slow to compound
Google Business Profile magnet build later
New lead magnets use existing first
Live monthly masterclass 60-90+ play
SEO & AI-search (AEO) months, not weeks

All good bets. All slower than a 10× in 90 days. Sequenced for after, so we never mistake motion for progress.

Risks & day one

What could bite us, and what I do first.

The 40k list is stale
Warm it, clean bounces, and measure the first send before projecting. It's the #1 risk, so I test it first.
Warm assets run out
Build paid in parallel from day 1 so it takes the baton when the list and partners cool off.
Clicks cost more than planned
Lead with cheap high-intent terms, tight negatives, qualify on the form, cap spend until CAC is proven.
New ad accounts have a learning phase
Fresh accounts need 2-4 weeks of data before we can optimize fast. This is the one risk to a clean 50 exactly on day 90; it could slip a couple of weeks. I'm still committing to the number, and paid plus the list Plan B are how I get there.

First 14 days

1. Audit the stack and set up tracking (UTMs, conversion events, CRM loop).
2. Stand up one conversion page with a single job: book a demo.
3. Load and warm the list, launch the re-engagement sequence.
4. Lock partner slots (episode and newsletter dates).
5. Launch the paid-search test on cheap, high-intent terms.
6. Ship the dashboard: cost per booked demo, by channel.

Before we run it, we pressure-test it together. Every number here is a starting hypothesis to validate against your real data and the team's capacity to execute. On sales load, one rep can comfortably run 2.5 to 3 demos a day with follow-up; a second closer is a lever to scale past 50, not a blocker. Full model, benchmarks and sources are in the companion appendix.

Hit the number now with what we already have.
Build the machine that keeps hitting it.